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Ultra Bear Test

OtterBox, the leader in badass smartphone cases, shocked the outdoor world when they launched their collection of rough-n-tough, bear-resistant Venture coolers. Big whoop, right? Lots of coolers are bear-resistant. Well, we wanted to prove these coolers are impenetrable to bears, even beyond the means of their claws and teeth. That even if the bear had access to an array of painful, explosive weaponry, it still wouldn’t be able to get the tasty goods inside. That really pissed off the bear.

AD: Marthon Pucci  |  CD: Tony Calcao