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Taste of the Future

Aspen Dental is on a mission to give America a healthy mouth. But there’s one problem: millions of Americans don’t go to the dentist. At all. Not even for a free toothbrush or travel-size floss. We needed to get butts in dentist chairs and decided to scare the plaque out of people to do it. Armed with a few supersonic blenders, Danica Patrick gave unsuspecting lunch-goers a taste of what life would be like with an unhealthy mouth. Slurp, slurp.

AD: Marthon Pucci  |  CD: Allen Richardson, Dave Steinke, Adam Chasnow